Additionally, the APIs can be integrated with numerous backend systems, such as. Using our APIs, businesses can connect thousands of agents and bots to interact with customers programmatically and manually. When the change is officially made, users will see the “from Facebook” addition in app stores as well as on the apps’ launch screens.įacebook in June also announced that employees of Instagram, WhatsApp, and Oculus (the virtual reality company which already has “from Facebook” in its name) would start email address in the coming months. The WhatsApp Business Platform allows medium and large businesses to communicate with their customers at scale. While the two apps were originally allowed to remain largely independent of Facebook, the co-founders of Instagram and WhatsApp quit last year after accusing Zuckerberg of exerting too much control. Zuckerberg has also reportedly become frustrated over Facebook not getting the credit for the popularity and growth of Instagram and WhatsApp. Now, CEO Mark Zuckerberg is attempting to paint Facebook as a pro-privacy company. The social media company initially kept its name off of the two apps in order to keep their images from being affected by Facebook’s numerous privacy scandals. Other factors appear to have influenced the decision as well. The rebranding comes as antitrust regulators are looking into Facebook’s purchase of the two apps, which some say was done in order to keep Instagram and WhatsApp from competing with the social media site. “We want to be clearer about the products and services that are part of Facebook,” the spokesperson told the outlet. The change, first reported by The Information on Friday, was confirmed by a Facebook spokesperson. The social media giant made its largest acquisition till date after the. WhatsApp will become “WhatsApp from Facebook” while Instagram will similarly be renamed to “Instagram from Facebook.” WhatsApp is a free, cross-platform messaging app and VoIP service owned by Facebook. And if your audience sees high take-up on both apps, it could be a good way to boost your WhatsApp business process, and as the app's eCommerce tools continue to evolve, that could become a more significant consideration.Īlready, according to Facebook, more than a million businesses are using click to WhatsApp ads on Facebook, so there's clearly a demand, and it may well be a powerful promotional opportunity to add into your digital marketing mix.įacebook says that the new option will be launched soon.Social media giant Facebook is changing the names of two of its most popular apps to let users know who’s the boss. That's still enough to make India Facebook's biggest user market, but that also means that a lot of Indian WhatsApp users are not reachable via Facebook.įacebook, ideally, would like to capitalize on the popularity of WhatsApp with its new business tools in the Indian market specifically, but this new cross-promotional process may not provide the ultimate answer on this front.īut still, it's another tool for promotion, which will help to drive more people to your WhatsApp presence. WhatsApp is hugely popular in the Indian market, with some 459 million active users, while Facebook, by comparison, has 320 million Indian users. But in India, it's a slightly different story. For example, WhatsApp reportedly has around 70 million users in the US, while Facebook has more than 200 million, so the crossover between the two would be significant. Which, in most western nations, is a lot. That will effectively open up new cross-promotional potential for businesses on WhatsApp - though its value, of course, will be limited to how many people within your target market are using both apps.
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